Client
She Connect
Industry
Retail, eCommerce, Women Empowerment
Company Size
40+ employees
SheConnect is a purpose-driven eCommerce platform developed to support and promote women entrepreneurs across India. It serves as both a digital marketplace and a community-focused ecosystem. The platform enables women to register as vendors, list their products or services, and manage their business through a streamlined website and mobile application. Beyond commerce, SheConnect encourages active participation through social and educational initiatives such as workshops, expos, meet-ups, and camps. This creates opportunities for collaboration, growth, and increased visibility for women-led enterprises.
The goal of the SheConnect project was to design a seamless and empowering digital experience through both a website and a mobile app. These platforms enable women entrepreneurs to easily register as vendors, showcase their products, and manage sales efficiently. The design needed to be intuitive and accessible on all devices, providing a unified experience that balances robust eCommerce functionality with a strong sense of community. The target users include women at different stages of entrepreneurship, from beginners to established sellers, looking for a reliable and supportive platform to grow their businesses.
Engaging with women entrepreneurs revealed that many faced challenges with complex registration processes and difficulty managing their products on existing platforms. They also expressed a desire for a marketplace that goes beyond transactions by offering social and educational features such as meet-ups, workshops, and expos. These insights made it clear that the platform needed to simplify commerce while fostering community connections, making vendor support and engagement key priorities in the design.
Our design process started with mapping user flows for vendor onboarding, product listing, order management, and participation in community events. Wireframes were created to establish straightforward navigation across both the mobile app and website. Moving to high-fidelity prototypes, we developed a consistent visual language that reflects SheConnect’s mission of empowerment and inclusivity through warm colors and clean typography. Iterative usability testing with real users ensured that the experience is smooth, accessible, and enjoyable on desktop and mobile. The final design prioritizes ease of use, confidence in managing sales, and opportunities to engage within the community.
The SheConnect website and mobile app together deliver a unified, user-friendly eCommerce platform tailored to the needs of women entrepreneurs. By combining seamless commerce features with community-building tools, the design empowers users to grow their businesses while connecting with others for learning and support. This project sets a new standard for digital platforms focused on women-led entrepreneurship by offering simplicity, functionality, and a strong sense of belonging.