DESIGN GOAL & TARGET

Customer satisfaction is very important for any business. Like user experience, we at Eham Digital want shopping to be easy and enjoyable for everyone. That’s why we have created a robotic interface to guide customers in our digital electronics shop. This robotic interface is designed as a friendly robot with an iPad like touchscreen built into its body. Customers can use the touchscreen to see product details, pictures, and simple instructions. The robot helps by showing information in a clear and easy way, using images and simple words instead of complicated technical details.

One of the key features of this robot is that it can guide customers to the exact location of the products they want inside the store. It moves along with the customer, making sure they find what they need quickly and without confusion. The design focuses on being very user friendly. Everyone can interact with the robot easily through the touchscreen. After helping customers, the robot also asks for feedback using a simple form on the screen. This helps us learn how to improve the service.

Besides helping customers, the robotic interface supports our sales team by answering common questions and guiding customers. This allows our staff to focus on more detailed or personal customer needs. The robot fits well with the overall look and feel of Eham Digital. Our logo and design appear clearly on the robot’s screen and body, and the robot blends smoothly into the store without disturbing the layout. In summary, this robotic interface is a smart and friendly guide designed to make shopping easier, faster, and more enjoyable for everyone at Eham Digital.

USER RESEARCH & INSIGHTS

As part of the interface design process for Eham Digital, we conducted on site user research to understand how the store operates and how customers interact within that environment. Our goal was to identify opportunities to improve the customer journey using design and technology, especially through the integration of a robotic assistant. We started with interviews involving the customer management team. These sessions helped us understand their daily challenges, including handling frequent customer queries, managing time during peak hours, and guiding shoppers through different product categories. Their input was essential in identifying areas where a robotic interface could support and reduce pressure on the staff.

We then analyzed the physical structure of the shop, paying close attention to how various product categories like smartphones, laptops, and home appliances were arranged within the space. Observing the way customers navigated these sections gave us insight into how a robot could guide users more effectively and reduce confusion. To better understand customer expectations, we collected feedback through satisfaction enquiries and informal conversations with shoppers. Many customers expressed that they liked visual assistance and quick access to product information. However, some found it difficult to get help during busy times and preferred a more self-guided experience when browsing.

In addition to interviews and feedback, we conducted observational research by watching how customers moved through the store, how they approached staff, and where they spent the most time. This real time observation gave us a clearer picture of how users behaved naturally and where they faced difficulties. Based on these insights, we focused on designing an interface that would be simple and accessible to everyone. We ensured the Eham Digital logo appeared on all screens to build brand trust. The font style was chosen carefully clean, sans serif fonts were used to make content readable for users of all ages. The interface followed a minimal design style, with a purpose driven landing page and easy to understand icons to help users identify actions quickly. This research driven approach allowed us to create a robotic assistant that not only guides users around the store but also improves the overall shopping experience while supporting the sales team effectively.

DESIGN PROCESS

The design process began with a clear focus on making the robot easy and helpful for every customer. Using insights from real user behavior and store team inputs, we outlined key tasks the robot needed to support like finding products, giving instructions, and collecting feedback. We built early screen flows that matched the real in store experience, aiming to keep each step simple and purposeful.

We developed clean, visual screens using soft colors, readable fonts, and large buttons, making them suitable for people of all ages. Every element was carefully aligned with Eham Digital’s branding, including logo placement, color usage, and a minimal interface style. The goal was to offer customers a smooth digital experience that blended well with the physical store layout.

Interactive previews were created and tested using Figma, allowing us to simulate the full experience and gather real feedback. We refined transitions, spacing, and content flow based on these observations. The result was a well coordinated digital assistant that worked hand in hand with the robot’s physical movement, helping customers easily find what they needed while reducing the staff’s workload.

CONCLUSION

The humanoid assistant at Eham Digital introduces a forward thinking approach to retail by serving as an interactive guide that simplifies product discovery and navigation. Designed to be intuitive and visually supportive, it provides customers with quick assistance, clear instructions, and a smooth, engaging experience throughout their shopping journey.

Seamlessly integrated into the store environment, the assistant reduces repetitive staff tasks and enhances operational efficiency. Its friendly interface and brand aligned design reflect Eham Digital’s commitment to innovation, proving that thoughtful technology can elevate in store interactions while building trust and convenience for every visitor.